11 November 2008
Comment on Who really owns social media in an...
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Article by Gregory at http://www.britopian.comSocial media is not a tactic. If it were, you could assign it to a department. It’s a phrase to describe a broad array of new tools that let you talk to, and hear from, your constituents in a variety of new ways. Asking who owns social media would be no more fruitful than asking who owns writing. Each part of the organization needs to re-evaluate the way they communicate and see how social media opens up options for them.
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Gregory
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