24 December 2008
Dairy Queen Becomes a Video Game
Full News Story || AddThis! || Email This Post
Article by Edward at http://www.adotas.comADOTAS — Dairy Queen, the comforting quick stop you knew as a kid, is reinventing its slightly moldy image with a video game. Developed by GameMill Entertainment, the game is called DQ Tycoon and lets players run their own fast-food franchise. (!) It's part of a larger campaign, which includes Dairy Queen T-shirts, children’s toys, lip balms, and lotions, to attract a younger demographic. Part of the challenge is enticing the younger ones to its brand without driving them away with overwhelming advertising. Casual games and interactive websites are part of that strategy. “We take marketing to kids, so to speak, very seriously,” Michael Keller, [...]
Loading ...